What's Cooler Than Transformers?

In hindsight, the coolest thing about going to see Transformers was the J.J. Abrams Project trailer that preceeded it.

So far, its only been known as "1-18-08", the U.S. release date, or "The J.J. Abrams Project". Presumably there hasn't been a title picked yet.

You can see the trailer HERE (or copy paste this:http://www.apple.com/trailers/paramount/11808/) and get an idea about why I think this deserves to be the most anticipated movie of the new year.